Sadaf Lourie splits her time as a mother and the dressed to kill womenswear buyer for one of our Wellington retailers, Good As Gold. She can articulate the complexities of the fashion industry and hold an engaging conversation about bugs with her kids with the same amount of passion. Sadaf is genuine, caring and has a great sense of humor. She welcomes us to her home on a foggy Wellington morning.

Story photographed by Yoan Jolly.

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Conversation Naomi

Who or what inspires you?

I’m inspired by people who are exceptional without ego.

What skill would you like to learn?

It would be great to be able to do more work with my hands, I would love to learn how to paint or throw clay. I mean I could throw clay now but only in the across-the-room kinda way.

What makes you happy?

Laughing is a good sign that I’m happy and I laugh at the stupidest stuff. The sillier a thing, the more I will be happy. Nonsense is good.

Kowtow Conversation Sadaf

What personal philosophies or principles do you have when buying?

Buying is pretty multi faceted. On one hand there is a very creative gut feel aspect to it. It involves my eye and what I like and what I think the market will like in the future. This part of it is very personal and is unique to each buyer. On the other hand it’s very analytical, or the opposite of the vibe stuff. Its magic when the two converge. Hallelujah Kowtow, you live in that sweet spot.

How do you start styling an outfit?

Usually it begins with a piece I really want to wear that day and the rest works around it. The hardest part is the socks. Weird but true.

Kowtow Conversation Sadaf

How do you fill your day?

I work, play, eat, sleep, mum, watch shows, wife, friend in no particular order.

What is the best part of your day?

When the kids have fallen asleep and I sit with my Husband Peter and have a quiet tipple and chat. I love that we are able to enjoy the kids and then enjoy each other when the mayhem settles.

Kowtow Conversation Sadaf

How do you express kindness everyday?

There are so many ways to express kindness, if I have to name one it would be listening. I try to listen to the person and what they are actually saying about themselves and how they feel without projecting any of my own stuff onto them; I try not to think about myself too much.

Kowtow Conversation Sadaf

What does sustainability mean to you?

Sustainability is not a fad or a band wagon, it’s a fact of life that we all need to take pretty seriously; it’s just what we all have to do in order to have a future on this planet. None of us are 100% squeaky clean on this front but we should all be doing what we can to shop ethically and responsibly. Even if you don’t care about the planet and only care about your own way of life or your own profit margin, you won’t have either for long unless you start thinking sustainably.

What is something you are looking forward to?

I spend too much time looking forward to things these days and not really living in the now enough. I look forward to savoring the moment.

Kowtow Conversation Sadaf

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