Head of Brand Marketing

You are a marketing expert with a passion for driving business growth through creative thinking to global consumers. This role requires extensive knowledge of multi-channel markets and management experience in leading strategic development and execution across visual, brand and marketing initiatives.

You will have an entrepreneurial spirit and thrive in fast paced environments with a meticulous eye for detail and a strong appreciation of aspirational fashion. A proven ability in growing and marketing successful creative brands internationally is essential.

Based in Wellington, New Zealand you will work alongside a dynamic management and creative team. This is a new role, previously performed by the founder, who will be focusing on European expansion from London.

Kowtow is a global, sustainable and ethical clothing label. We present our collections each season in Copenhagen, Berlin, Paris, New York, Melbourne and Wellington.


Key Responsibilities

In this role you will be expected to use both the left and right parts of your brain and should be as comfortable with the science of marketing as the art of it. You must be able to work at both a strategic level, generating bold and imaginative ideas for brand and audience growth, and at a tactical level working with your team to optimize channel specific activities based on data analysis and impact.

  • Ensure that the Kowtow brand is consistently delivered across every user touchpoint from the website and social media to events and everything in between.
  • Leverage your extensive experience to work alongside the Creative Director and deliver on-brand visual campaigns, with a measurable impact on audience growth across all platforms and regions.
  • Implement insights of industry landscape, competitor activity, innovation and trends.
  • Lead marketing & visual communications team while developing a long-term plan for team structure and growth.
  • Develop and manage global marketing budgets in conjunction with robust seasonal & future brand marketing strategies, assessing individual channel marketing plans against required resources and aligning priorities with the overall business calendar and goals.

The Ideal Candidate

  • Implement insights of industry landscape, competitor activity, innovation and trends.
  • Excellent organisation, communication, interpersonal and project management skills.
  • Extremely well developed creative and analytical skills.
  • High performance under pressure and a strong sense of accountability and ownership.
  • Outstanding leadership skills with a track record of inspiring high performance teams.
  • A creative mindset with a proven ability in executing innovative ideas and solutions.
  • A ‘can-do’ attitude, with flexibility and ‘outside the box’ thinking.
  • Mastery of Microsoft Office.
  • Experience in Adobe Photoshop & InDesign a plus.


Ideally you also understand what sustainability means and live a conscious lifestyle.

Hours: Permanent, full time.
Applicants for this position should have NZ residency or a valid NZ work visa.

Applications close 22nd March 2019.
Email cover letter and resume to emma@kowtowclothing.com.

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