At Kowtow, we’ve embarked on a 17-year journey fuelled by a deep sense of purpose — to eliminate all plastic from our clothing. Our commitment to Fairtrade organic cotton has always been unwavering, but we recognised the need to go beyond industry norms and find natural alternatives. Why? Because we believe in a future where fashion harmonises with the planet and people, leaving no harmful footprint behind.
From January 2024, new Kowtow Fairtrade organic cotton garments are plastic-free.
Our Plastic-Free Handbook: An open-source guide to plastic-free clothing, to help speed up change.
“Plastic does not ever go away; it just breaks down into smaller particles and ends up in our oceans. We want to be a solutions provider, not part of the problem. So working towards a zero percent plastic mission seems obvious.” – Gosia Piątek, Founder