Plastic Free

What it takes to go plastic-free

Watch Kowtow founder Gosia Piątek and sustainable fashion journalist, Lucianne Tonti discuss the move to plastic-free and what it means for a circular future in the fashion industry.

At Kowtow, we’ve embarked on a 17-year journey fuelled by a deep sense of purpose — to eliminate all plastic from our clothing. Our commitment to Fairtrade organic cotton has always been unwavering, but we recognised the need to go beyond industry norms and find natural alternatives. Why? Because we believe in a future where fashion harmonises with the planet and people, leaving no harmful footprint behind.

From January 2024, new Kowtow Fairtrade organic cotton garments are plastic-free.

Our Plastic-Free Handbook: An open-source guide to plastic-free clothing, to help speed up change.

Download the Handbook

Case Study

Anatomy of a Garment

1. Fairtrade & Global Organic Textile Standard (GOTS) approved cotton.

2. Global Organic Textile Standard (GOTS) approved cotton thread.

3. Oeko-Tex Standard 100 approved organic cotton labels.

4. Certified organic cotton interlining.

5. Oeko-Tex Standard 100 approved shell buttons.

“Plastic does not ever go away; it just breaks down into smaller particles and ends up in our oceans. We want to be a solutions provider, not part of the problem. So working towards a zero percent plastic mission seems obvious.” – Gosia Piątek, Founder

What it takes to go plastic-free

Case Study

Anatomy of a Garment

A vision for clothing that can return to the earth without harm. All Fairtrade organic cotton. All plastic-free.

A vision for clothing that can return to the earth without harm.

All Fairtrade organic cotton. All plastic-free.