Oeko-Tex Standard 100 Certified.
Responsibly sourced from agoya shell, mussel shell or corozo nut, helping to avoid using zips which can add waste and complexity to the circularity process.
100% Organic and Fairtrade Certified Cotton
Our garments go full circle.
Circularity inspires our designs, our materials, our process. Reducing waste by creating garments that last, stay in use longer, and even regenerate the environment. Giving back to nature, rather than taking.
We use minimal materials, multiple ways.
Designing with less inspires us to not only create, but innovate. Organic, Fairtrade, certified cotton forms the base of our garments, along with a considered collection of trims and buttons chosen for their natural and recyclable nature; avoiding the need for zips, which can add waste and complexity to the circularity process.
"HAVING A MONO MATERIAL AS A BASE RESOURCE AND NOT USING ZIPS OR ANY PLASTIC ELEMENTS MAKES YOU PUSH YOUR CREATIVITY EVEN FURTHER."
— DAYNE JOHNSTON, HEAD DESIGNER
We’ve proven fashion can be 100% plastic-free.
Since 2006, we’ve been on a journey to remove all plastic from our clothing. Pushing beyond industry norms to source, prototype and scale natural alternatives.
Today, 100% of our clothing is plastic-free. Proving to the industry that fashion can be in harmony with the world, rather than hinder it.
Our open-source guide offers a challenge to the industry to learn, adopt and build on our own journey, to help inspire and speed up change.
We make with nature.
All our material inputs are chosen to be at one with nature, and are validated by industry bodies as best-practice. So every garment wears well on you, and the world.
Renewable cotton.
100% Fairtrade Organic.
GOTS Approved (Global Organic Textile Standard).
Grown using non-genetically modified seeds, sans harmful chemicals. Meaning it’s honest, organic, fully Fairtrade.
Small lots are planted alongside food crops to promote soil fertility, biodiversity, and feed local farming communities. Cotton is then hand-picked and coloured using inks and dyes free from chlorine bleach, toxic heavy metals, formaldehyde and aromatic solvents. Retaining a natural fibre that’s breathable, durable and easy to care for.
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Natural buttons
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Recyclable metal hardware
Oeko-Tex Standard 100 Certified.
Denim garments are finished with nickel-free metal tacks, snaps and D-rings, which can be returned to Kowtow and recycled at the end of your garment's life. -
Natural elastic
GOTS Approved (Global Organic Textile Standard).
Natural rubber is encased in organic cotton, replacing traditional synthetic elastic.
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Organic lining
GOTS Approved (Global Organic Textile Standard).
Organic cotton interlinings replace standard synthetics, with organic cotton wadding used for quilting.
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Natural thread
GOTS Approved (Global Organic Textile Standard).
Organic cotton thread stitches our garments together, replacing the industry-standard polyester cotton thread.
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Organic garment labels
GOTS Approved (Global Organic Textile Standard).
Like your garment itself, labels are made from organic cotton.
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Repurposed swing tags
Recycled organic cotton card. GOTS Approved cotton cord (Global Organic Textile Standard).
Made from card formed from a by-product of our fabric offcuts, and connected with organic cotton cord.
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Recyclable packaging
100% recyclable.
Soy-based inks.
Made from sustainably sourced materials, printed with petroleum-free soy-based inks. Containing no plastic, it’s fully recyclable; check with your local network for the best way to recycle yours.
